Muna 2019, kutengeswa kwemusika wezvekugezesa pasi rose kwakasvika mabhiriyoni zana nemakumi mapfumbamwe nemasere nemakumi maviri nematanhatu emadhora ekuAmerica, nekukura kwe10%-15%. Zvinotarisirwa kuramba zvichikura mumakore mashanu anotevera, asi kukura kwacho kunotarisirwa kudzikira mushure megore ra2023. Izvi zvinotevera ongororo yekufambira mberi kuri kuita indasitiri yezvekugezesa.
Nekuvandudzika kuri kuramba kuchienderera mberi kwemararamiro, zvinodiwa nevanhu hazvingogumiri pakudya nezvipfeko chete, asiwo kutsvaga hupenyu hwakanaka. Kutsvaga kwekunze kwakajeka uye kwakanaka, uye imba yemukati inofanira kunge yakachena uye ine runako. Muna 2019, saizi yemusika wezvimbuzi zvenyika yangu yakadarika mabhiriyoni zana negumi, uye saizi yemusika wezvimbuzi zvevana yakadarika mabhiriyoni makumi manomwe, nemusika wese wakadarika mabhiriyoni zana nemakumi masere. Ongororo yeindasitiri yezvimbuzi yakaratidza kuti mwero wekukura kwemakemikari kubva muna 2014 kusvika 2019 wakasvika 5.8%.

Trend 1: Mwero wekukura kweindasitiri pagore wakakwira kusvika 20%
Nekuvhurwa kwemutemo wenyika yangu wekuchengeta vana vechipiri uye kuvandudzwa kwezvinodiwa nevatengi, musika wezvimbuzi wapinda padanho rekukura nekukurumidza. Zvichienderana nekufambira mberi kweindasitiri yezvimbuzi, huwandu hwezvimbuzi zvevana vane makore 0-3 munyika yangu huchakwira kubva pamabhiriyoni manomwe muna 2019. Yuan yakawedzera kusvika pamabhiriyoni gumi nemanomwe eyuan muna 2021, neavhareji yekukura kwegore negore inosvika 20%.

Mufambiro wechipiri: Vabereki vechizvarwa chitsva vemakore ekuma85 ne90 vanoda zvigadzirwa zvepamusoro-soro
Vabereki vechidiki vechizvarwa chitsva vakazvarwa muma1985 nema1990 vanowanzova nedzidzo yakanaka uye pfungwa dzekushandisa zvinhu zvemhando yepamusoro, uye vazhinji vanosarudza zvinhu zvemhando yepamusoro. Panguva imwe chete, mabrandi evanaamai nevana vemuno nevekunze akaungana kuti apinde mumusika weChina, uye kudiwa kwemisika yepamusoro kuri kuramba kuchikura. Tichitora munda wezvigadzirwa zvevana semuenzaniso, zvigadzirwa zvepamusoro uye zvepakati kusvika zvepamusoro zvinogona kuita 50% yenzira dzese muna 2019. Kudyidzana kwenyika, kushandiswa kwezvinhu zviri nyore uye zveumbozha, uye kutengeserana kwezvigadzirwa zvemhando yepamusoro zvave mafashoni. Semuenzaniso, kambani yepamusoro yeAvino yakaona kukura kwepamhepo kwe116% muna 2019.

Mushure mekutamburira kukura munzvimbo ine makwikwi makuru mumusika, makambani emuno akagadzira zvakanakira zvavo zvakasiyana maererano nerudzi, tekinoroji, nzira dzekushambadzira, nezvimwewo, uye apedza kuunganidza kwekutanga muzvikamu zvidiki. Indasitiri yemakemikari ezuva nezuva yemuno iri munguva yekubudirira. Makambani emuno ezvizoro zvakawanda anokwikwidzana zvikuru uye anowana zvakanakira mune mamwe mativi emusika kuburikidza nehurongwa hwe "kunyura muchiteshi". Kuchine mukana wekuwedzera nzvimbo mumusika wezvigadzirwa zvemakemikari ezuva nezuva weChina.

Tichitarisa mberi kugore ra2020, sezvo richinyanya kudiwa zvekushandisa zvekugezesa, munguva ino yedenda rekutengeserana kwepamhepo, zvichatora nzvimbo yakakosha. Panguva imwe chete, nekuda kwekuwedzera kwekutenga kunze kwenyika, e-commerce inoyambuka miganhu uye nzira dzekutengesa dzepamhepo, pamwe nekukura kwemari inoshandiswa pakuchenesa muviri, uye kuwedzera kweruzivo rwehutsanana hwenyika, vakabatana mukusimudzira indasitiri yezvekugezesa muviri munyika yangu. Zviri pamusoro apa ibudiriro yeindasitiri yezvekugezesa. Kuongorora maitiro ezvese zvirimo zvakare.