Muna 2019, kutengeswa kwemusika wepasi rose wezvimbuzi kwakasvika 118.26 bhiriyoni emadhora ekuAmerica, nekukura kwe10% -15%. Inotarisirwa kuramba ichikura mumakore mashanu anotevera, asi chiyero chekukura chinotarisirwa kuderera mushure megore ra2023. Izvi zvinotevera kuongororwa kwemaitiro ekuvandudza kweindasitiri yezvimbuzi.
Nekuenderera mberi kwekuvandudzwa kwemararamiro, zvido zvevanhu hazvigumiri pakudya uye zvipfeko, asiwo kutsvaga kwehupenyu hwemhando. Kutsvaga kwekunze kwakajeka uye kwakanaka, uye imba yemukati inofanira kunge yakachena uye yakashongedzwa. Muna 2019, saizi yemusika wemusika wezvimbuzi wenyika yangu wakapfuura bhiriyoni zana negumi, uye saizi yemusika yezvimbuzi zvevana yakapfuura bhiriyoni makumi manomwe, nemusika wakazara unodarika mabhiriyoni zana nemakumi masere. Ongororo yeindasitiri yezvimbuzi yakaratidza kuti huwandu hwekukura kubva muna 2014 kusvika 2019 hwakasvika pa5.8%.
Trend 1: Kukura kwegore negore kukura kweindastiri kwakakwira se20%
Nekuvhurwa kwegwaro renyika yangu remwana wechipiri uye nekusimudzira kudiwa kwevatengi, musika wezvimbuzi wapinda mudanho rekukura nekukurumidza. Zvinoenderana nebudiriro yeindasitiri yezvimbuzi, saizi yemusika yezvigadzirwa zvekuchengeta vacheche zvemakore 0-3 munyika yangu ichawedzera kubva pamabhiriyoni manomwe muna 2019. Yuan yakawedzera kusvika pamabhiriyoni gumi nemazana matanhatu nenomwe muna 2021, iine avhareji yekukura kwegore. kusvika ku20%.
Trend 2: Vabereki vechizvarwa chitsva chemashure-85s uye 90s vanosarudza zvigadzirwa zvepamusoro
Vabereki vadiki vechizvarwa chitsva vakazvarwa muma85s uye 90s kazhinji vane dzidzo yakanaka uye avant-garde mashandisiro ekushandisa, uye zvimwe vanosarudza yepamusoro-yekupedzisira zvimbuzi. Panguva imwecheteyo, mhando dzemukati nekunze dzevanaamai nevana dzakaungana kuti dzipinde mumusika weChina, uye kudiwa kwemisika yepamusoro kuri kuramba kuchikura. Tichitora munda wezvimbuzi zvevacheche semuenzaniso, zvigadzirwa zvepamusoro-soro uye zvepakati-kusvika-pamusoro-soro zvinogona kuverengera ingangoita 50% yezviteshi zvese muna 2019. Kudyidzana kwepasirese, mwenje wekushandisa uye umbozha, uye brand internationalization yava maitiro. Semuenzaniso, iyo yepamusoro-yekupedzisira brand Avino yakaona chiyero chekukura online che116% muna 2019.
Mushure mekunetsekana kukura munzvimbo ine makwikwi emusika, makambani emuno akagadzira zvawo zvakasarudzika maererano nemhando, tekinoroji, nzira dzekushambadzira, nezvimwe, uye vakapedza kuunganidza kwekutanga muzvikamu zviduku. Indasitiri yemazuva ese yemakemikari iri munguva yekubudirira. Mabhureki emuno ezvizora akawanda anonyanya kukwikwidza uye anowana mabhenefiti mune zvimwe zvikamu zvemusika kuburikidza nezano re "kunyura kwechiteshi". Pachine nzvimbo yekuwedzera nharaunda muChinese yemazuva ese makemikari chigadzirwa musika.
Tichitarisa kumberi kuna 2020, sekuda kwakasimba kwezvimbuzi, munguva ino yekubuda kwe-e-commerce, zvinogara zvichitora chigaro chakakosha. Panguva imwecheteyo, nekuda kwekukwira kwekutenga kwemhiri kwemakungwa, kuyambuka muganhu e-commerce uye e-commerce nzira, pamwe nekukura kwemashandisirwo ehutsanana, uye kuwedzera kwekuziva nezvehutsanana hwenyika, vakabatana kusimudzira kuvandudzwa kweindasitiri yezvimbuzi zvemunyika yangu. Zviri pamusoro kusimudzira indasitiri yezvimbuzi. Trend wongororo yezvese zvirimo.
Nguva yekutumira: Jan-22-2021